Effective Date: 26 February 2026
Platform Name: New Africa
Website/App: New Africa
Contact Email: admin@africadeep.com
1. Introduction
Welcome to New Africa (“we,” “our,” “us”).
New Africa is a social networking platform that enables users to connect, share content, and participate in digital communities across Africa and beyond.
We are committed to protecting your privacy and ensuring that your personal information is handled responsibly and in accordance with applicable data protection laws, including the Protection of Personal Information Act (POPIA) of South Africa and other relevant regulations.
By using New Africa, you agree to the practices described in this Privacy Policy.
2. Information We Collect
We collect information in the following categories:
A. Information You Provide Directly
- Full name
- Username
- Email address
- Profile photo
- Bio information
- Country
- Posts, comments, and messages
- Payment details (for premium subscriptions — processed securely via third-party providers)
B. Automatically Collected Information
- Device information
- IP address
- Operating system
- App version
- Log data
- Usage data (interactions, likes, follows)
- Cookies and tracking technologies (for web users)
C. Third-Party Services
We may collect limited information from:
- Google Sign-In
- Apple Sign-In
- AdMob (advertising data)
- Payment processors
We do not control how third-party services process your data. Please review their privacy policies.
3. How We Use Your Information
We use your information to:
- Create and manage your account
- Provide and improve platform features
- Personalize your feed
- Enable social interactions
- Process premium subscriptions
- Display advertisements (for non-premium users)
- Detect fraud and abuse
- Enforce our Terms
- Comply with legal obligations
4. Legal Basis for Processing
We process your personal data based on:
- Your consent
- Performance of a contract (providing the platform)
- Legitimate interests (platform security, analytics, improvements)
- Compliance with legal obligations
5. Data Sharing
We do not sell your personal information.
We may share data with:
- Cloud hosting providers (e.g., Supabase infrastructure)
- Analytics providers
- Payment processors
- Advertising networks (AdMob)
- Law enforcement if legally required
All service providers are required to maintain appropriate data protection safeguards.
6. Advertising
New Africa may display ads to non-premium users.
Advertising partners may use:
- Device identifiers
- General location data
- Interaction data
Premium users may receive an ad-free experience.
You may manage advertising preferences in your device settings.
7. Data Retention
We retain your information:
- As long as your account remains active
- As necessary to provide services
- To comply with legal obligations
- To resolve disputes
If you delete your account:
- Your profile data will be removed
- Some anonymized data may remain for analytics and legal purposes
8. Your Rights
Depending on your location, you may have the right to:
- Access your personal data
- Correct inaccurate data
- Delete your data
- Object to certain processing
- Withdraw consent
- Request data portability
To exercise these rights, contact us at:
admin@africadeep.com
9. Security
We implement reasonable technical and organizational measures to protect your data, including:
- Encrypted connections (HTTPS)
- Secure authentication systems
- Role-based database access
- Row-Level Security (RLS) policies
- Access control restrictions
However, no digital system can be guaranteed 100% secure.
10. Children’s Privacy
New Africa is not intended for children under 13.
We do not knowingly collect personal information from children under 13. If we become aware of such data, we will delete it.
11. International Data Transfers
Your information may be processed in countries outside your country of residence.
By using the platform, you consent to cross-border data transfers where legally permitted.
12. Cookies (Web Version Only)
We may use cookies to:
- Improve user experience
- Analyze traffic
- Maintain login sessions
You may disable cookies in your browser settings.
13. AI Moderation
New Africa uses automated systems and AI moderation tools to detect:
- Harmful content
- Abuse
- Spam
- Hate speech
Automated decisions may affect content visibility. You may contact us to request review.
14. Changes to This Policy
We may update this Privacy Policy periodically.
If significant changes are made, we will notify users via:
- In-app notification
- Website update
Continued use of the platform after changes indicates acceptance.
15. Contact Us
If you have questions or concerns about this Privacy Policy, contact:
Email: admin@africadeep.com
Website: https://africadeep.com/newafrica
Business Location: South Africa